When working with Melto to design a custom candle and its packaging, the focus is on blending creativity with functionality. Melto values minimalistic, elegant designs that enhance their brand’s luxurious appeal, while also emphasizing eco-friendly materials and sustainability. Collaborating with their team means integrating a fragrance profile that aligns with their market while ensuring the packaging is reusable or recyclable, reflecting their commitment to the environment.
Here’s how the process unfolds:
Understanding the Brand
Before diving into the design, it's essential to understand Melto’s brand identity. Melto is known for its refined, minimalist aesthetic and a commitment to high-quality, eco-friendly products. Their target market appreciates luxury but also cares about sustainability and environmental consciousness. When designing both the candle and the packaging, it’s vital to keep these elements at the forefront, ensuring that each product aligns seamlessly with their brand message.
Melto’s fragrance profile is also a key factor in the design process. Their scents often evoke sophistication and elegance, with a focus on subtle, calming aromas that resonate with their audience. The goal is to create a product that not only smells incredible but also looks and feels luxurious.
Candle Design
The candle itself must embody the values of Melto, meaning a sleek, understated design that emphasizes simplicity and quality. Whether it’s using clean, natural soy wax or selecting a neutral color palette, the candle should reflect the refined elegance Melto is known for.
We focus on creating a visually appealing yet functional candle. The jar, for example, might be a matte black or a frosted glass, giving it a sophisticated and modern appearance. Adding a personalized touch, such as an engraved or embossed logo, can further reinforce the brand’s exclusivity.
Packaging Development
Packaging is an essential part of the customer experience. For Melto, the packaging must be as thoughtful as the candle itself. Using sustainable, recyclable materials aligns with their eco-conscious values while still providing a luxurious unboxing experience.
The design could incorporate minimalist branding, using high-quality materials like kraft paper, custom-fitted inserts to protect the candle, and simple, clean typography. The exterior of the box should mirror the candle's aesthetics – clean lines, subtle colors, and elegant textures.
Adding subtle touches like a magnetic closing mechanism or a small ribbon pull-tab can enhance the perceived value, making the experience of receiving and opening a Melto candle more than just a product—it becomes an experience.
Finishing Touches
Working with Melto means paying attention to every small detail. Whether it's incorporating a subtle fragrance description on the packaging or ensuring the label on the candle is aligned perfectly, these finishing touches are crucial to maintaining the high standards of the Melto brand.
The final product should evoke a sense of luxury, sustainability, and modern elegance—exactly what Melto’s customers have come to expect.
This process is a collaborative effort, ensuring that each candle and packaging design is a true reflection of the Melto brand while delivering an unforgettable customer experience.
