Custom Candles

Client Brief

A Los Angeles-based lifestyle brand that started in 2016.Initially a candle-making experiment in their kitchen, Boy Smells has quickly evolved into a multi-faceted brand offering gender-neutral candles, fragrances,and intimate apparel. Known for its provocative branding and inclusive approach, Boy Smells aims to blur traditional gender boundaries with products that appeal to a broad demographic. The brand’s philosophy celebrates both masculinity and femininity, packaged with a distinct aesthetic that features pink hues and bold black text, designed to challenge and redefine societal norms around gender and identity.

Challenge

Boy Smells faced the challenge of meeting immediate, unexpected demand in the marketplace, propelled by their unique product line and substantial marketing exposure. As a rapidly growing company, this surge in demand highlighted the need for a scalable and flexible supply chain that could adapt quickly without compromising the quality or essence of their products. This scenario was particularly pressing given the brand’s expansion into new categories such as fine fragrances and body care, which required careful handling and production.

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Solution

Modern Candle provided a solution by leveraging its versatile production capabilities, which include hand-filling, semi-automatic, and full-automatic processes. This flexibility allowed us to quickly increase production volumes and supply products efficiently to meet Boy Smells’ growing needs. Our ability to adapt and scale operations ensured that Boy Smells could continue to satisfy customer demand without any disruption to their service orproduct quality. This strategic approach not only supported Boy Smells in maintaining momentum during rapid growth phases but also reinforced the partnership by showcasing our commitment to their success.

We effectively supported Boy Smells during a critical growth phase by providing scalable and flexible production solutions, thus enabling them to meet market demand efficiently and continue their expansion into new product categories.

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