Custom Incense

Client Brief

MarMar is a unique lifestyle brand that captures the essence of Los Angeles through a curated collection of fragrances and products.MarMar creates luxurious home fragrances that evoke the spirit of various iconic locales and moments, from serene deserts to vibrant cityscapes. Each product is crafted with meticulous attention to detail and a deep appreciation for the narrative it represents, aiming to transform everyday spaces into a sensory journey.

Challenge

MarMar sought to extend their fragrant offerings beyond candles by introducing incense sticks that maintain the integrity of their existing scents. The challenge was not only to adapt these complex fragrances to a new format but also to ensure that the transition into incense sticks preserved the unique characteristics of each scent, both when lit and unlit. This required a delicate balance of maintaining fragrance authenticity while adapting to the physical and chemical differences of incense materials.

Solution

Modern Candle undertook a comprehensive testing process to ensure that MarMar’s signature oils were compatible with incense sticks. This included extensive stability testing to prevent any deterioration of the fragrance oils when applied to the incense base. By methodically evaluating the scents in various states, Modern Candle was able to replicate the original candle fragrances as incense sticks, thus maintaining customer experience and brand integrity. This rigorous approach ensured that the new incense products aligned seamlessly with MarMar’s existing product line and met their high standards of quality.

MarMar succeeded in diversifying its product offerings while preserving the essence of its beloved scents, enhancing both the brand’s portfolio and its market reach.