Harris Reed Luxury Fragrances & Candles

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Harris Reed is renowned for luxury, design aesthetic, and a keen eye for detail.

Harris Reed

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Project

Harris Reed

Client

Harris Reed

Category

Fragrance

Realized

2024

Brief

Harris Reed is the Creatve Director of French Fashion House Nina Ricci. When British singer and actor Harry Styles became the first man to be featured on the cover of Vogue magazine in December 2020, Reed was tapped by Anna Wintour to design an outfit for the feature article: a tailored suit with a hoopskirt dress.Styles' high-profile appearance in Reed's dress on the cover of Vogue sparked both controversy and celebration for the ways that the garment challenges gender norms in clothing.

In 2021, Reed was awarded "Breakthrough Designer" in GQ magazine's annual "Men of the Year" awards.  That year, Reed collaborated with Dolce & Gabbana, dressing the supermodel Iman for the 2021 Met Gala and accompanying her to the event in a matching outfit.  His gender-neutral clothing collection was modeled at the first-ever gender-neutral London Fashion Week that September, and he also launched a line of jewelry with Missoma and collaborated with MAC cosmeticsto issue the Harris Reed x MAC Collection.

In 2022, Reed's work was selected for inclusion at the Victoria and Albert Museum in London as part of the museum's first-ever exhibition dedicated to menswear, Fashioning Masculinities: The Art of Menswear  In the exhibit, an outfit that Reed designed and modeled in 2017 is juxtaposed with the clothing featured in a 1753 portrait of French writer Jacques Cazotte, as painted by French portraitist Jean-Baptiste Perronneau.

Besides frequent collaborator Harry Styles, many other notable individuals have worn Reed's designs, including Beyoncé, Nicki Minaj, Solange Knowles, Adele, Selena Gomez, Shakira, Miley Cyrus, Ezra Miller, Troye Sivan, Olly Alexander, Tommy Dorfman, and Emma Watson.  His work has been featured in Vogue, GQ, The New York Times, The New Yorker, Vanity Fair, Marie Claire, Elle, Cosmopolitan, and Harper's Bazaar, among other publications.

Reed cites many wide-ranging influences, including Belgian fashion designer Ann Demeulemeester, British aristocrat Henry Paget, British performer Lindsay Kemp, British singer David Bowie, the American rock band the New York Dolls, Romanticism, and glam rock.

Challenge:

Harris Reed is celebrated for his commitment to luxury, high design aesthetics, and an exceptional attention to detail. The challenge was to create a turnkey product that met his exceptionally high standards. Drawing on our extensive fragrance expertise and his discerning taste, we collaborated to develop four unique, high-end fragrances that authentically represent him and his brand.

 

Solution:

Reed worked closely with our in-house fragrance expert and directly with the perfumers to meticulously craft the scents for his collection. With uniquely distinctive packaging, we successfully delivered candles that not only met but exceeded his expectations.

Harris Reed

Harris Reed

Results are louder than words

Harris Reed is renowned for luxury, design esthetic, and a keen eye for detail. The challenge was to craft a turnkey product that aligned perfectly with his elevated standards. With a deep understanding of fragrance and an impeccable taste, he envisioned developing four distinct, luxury fragrances that would authentically embody his essence and reflect his brand’s identity.

  • Luxury High-Fashion Candles: Elevate your brand with exquisite candles that embody high-fashion aesthetics and unparalleled quality.
  • Innovative Scent Development: Experience truly unique fragrance creation, meticulously crafted to reflect your brand's identity and resonate with your audience.
  • Curated Distinct Packaging: Benefit from thoughtfully designed packaging that not only protects your products but also enhances their visual appeal and market presence.
  • Timely Execution & Comprehensive Turnkey Solutions: Enjoy seamless project management with our full turnkey solutions, ensuring timely delivery without compromising on quality.

Reed worked intimately with our in-house fragrance expert and perfumers to design the signature scents for his collection. With uniquely distinctive packaging, we delivered candles that exceeded his expectations.

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Harris Reed
Harris Reed
Harris Reed

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